Wendy van Ierschot

Founder

Inspiration items

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Podcast

Staffing cost or a worthwhile investment?

Staff shortages start with yourself. That's the title of Kirsten de Roo's new book. Can't find new colleagues or are they leaving sooner than you'd like? Look at yourself first before you start pointing to external factors. Why that is important I discuss today with Kirsten she is a recruitment pro and wants to give employers back control over their own staff shortage.

Podcast

HR with balls

People are the differentiator in business and yet we pay more attention to revenue and profit than to investing in employees. What would happen if HR did top the MT agenda with a yellow highlighter? If it were up to today's guest, Bob Zeegers, this would change. Today in the Work Professor, we discuss some of the success formulas you use to convince the MT to invest in human capital.

Podcast

Your inner saboteur

Doing exciting things outside your comfort zone. Living your best life and enjoying entrepreneurship and work. Get rid of your inner saboteurs that hinder the growth of your business and yourself. Our guest today, Mariska van Dijk, specializes in NLP, Neuro Linguistic Programming. We're going to talk about how, as an entrepreneur or entrepreneurial professional, you break through fixed patterns that get in the way of the growth of your business. Elements of this method can be seen all around you.

Podcast

Successful innovation, where do you start?

The world is changing at an increasingly rapid pace. Innovating seems to be a must. Innovating and adapting our services and products is necessary to remain competitive. We don't seem to be very successful at it. Why it fails so often and what the seven keys are with which you can innovate successfully, I, Wendy van Ierschot, discuss today with Joachim de Vos, Professor of Scenario Planning at the University of Ghent.

Podcast

A conflict or polarization?

We need a new approach to polarization. Conspiracy thinkers versus rationalists, citizens versus politicians, we cannot do without polarization. Ajax versus Feyenoord, polarization is not wrong it is part of us. But too much polarization hinders cooperation and we do need that to be successful in our organizations.

Podcast

What do those numbers actually say?

How do you become a better interlocutor on financial business matters? How do you know if your company's finances are in order? What basic knowledge do you need, and most importantly, how do you remember what you've learned if you don't use it every day?

Podcast

Inspiration, a behavioral problem?

Ap Dijksterhuis, our working professor guest today, has been investing his entire life in knowledge about human behavior in order to apply it and thereby make the world a better place. Ap is a professor of psychology, author and one of the most influential psychologists in the Netherlands. His view is that virtually every major problem facing humanity - whether war, terrorism or global warming - is a behavioral problem.

Podcast

An impossible reality

The brokerage industry seems to be a fairly stable market with little innovation. In a stable market, how do you become the market leader in office automation software for real estate agents?

Podcast

Employee is king

The monkey rock seems to be crumbling. Due to the corona crisis and extreme stress in the labor market, according to our guests today, the working relationship is changing dramatically. Where people used to steer on work ability, what do you deliver? Is now much more about how do I get my employees to be happy? People want to be valued for who they are and not just what they do. That includes working horizontally.

Podcast

The Future of Artificial Intelligence

The world is changing by the day partly due to the developments within Artificial Intelligence. In some areas AI already has many applications think about analyzing moles for cancer signals and in other areas there are great opportunities but little effective deployment yet, think about self-driving cars. The difficulty there is the unexpected things like a suddenly crossing child. We speak today with senior researcher at TNO Judith Dijk about the opportunities and challenges that AI will bring.

Podcast

Productive and fit in the workplace with Onewave

It's not just hip, it's important: fit employees in the workplace. Doing more with fewer and fewer people. Productivity must increase, but without everyone becoming overtired. Exercise scientist Lieke Wolfraad set up the award-winning Fit@Work program at Accenture. She shares her vision today in the Work Professor, which starts with data-driven insights for behavior change. The key to the balance that allows employees to make more impact.

Podcast

Marketing in times of recession, how consumers and businesses respond

Recessions, they come and go and once again we seem to be facing the recession. How you come out of a recession as an entrepreneur is particularly dependent on your choices regarding marketing and innovation in the time of crisis, Prof. Dr. Barbara Deleersnyder researched. Barbara is a professor of Marketing Analytics at Tilburg University.

Podcast

How to become a superstar in your market with unorthodox marketing

Stop teaching, start teasing. Because be honest... who deserves more? Your old-time German teacher or Beyonce? After the success of his previous bestseller, speaker, author and copywriter Aartjan van Erkel has launched a new book. Number 1 - How to become the best known name in your market and get clients for life.

Podcast

Part 2: Marketing expertise in 4 Work Professor episodes

Today in the work professor we discuss how former top volleyball star Marije Bouwknegt helps entrepreneurs and marketers with a top sports mentality to develop their marketing strategy, optimize it and get the maximum result. In her company The Marketing Detective, Marije combines the thrill of thriller, with research, analysis and curiosity. This week, in the second part of our four-part series on marketing, we talk with Marije as an expert about her clear approach for these times. We address the current themes and consequences of the tightening labor market.

Podcast

Part 1: Marketing expertise in 4 Work Professor episodes

Conquering the market with your service or product, it's not easy, but it can be done. Marketing is an important tool in this, which is why the next four episodes of the Werkprofessor will be all about Marketing with, on the one hand, the experiences of marketing entrepreneurs, experts and professionals, and on the other hand, of course, the basis of science as you are used to from BNR's Werkprofessor podcast.