Today in the work professor we discuss how former top volleyball star Marije Bouwknegt helps entrepreneurs and marketers with a top sports mentality to develop their marketing strategy, optimize it and get the maximum result. In her company The Marketing Detective, Marije combines the thrill of thriller, with research, analysis and curiosity. This week, in the second part of our four-part series on marketing, we talk with Marije as an expert about her clear approach for these times. We address the current themes and consequences of the tightening labor market.
Marije studied Movement Sciences and did the dual master's in Sports Policy & Sports Management, meanwhile playing professional volleyball and watching and reading exciting detectives. She eventually ended up in marketing, where she now has more than 10 years of all-round marketing experience.
The total picture
With the arrival of new privacy legislation and with it the disappearance of third-party data, it is important to think about how you can become less dependent on platforms that use it. In addition, Marije indicates that marketing is not only about bringing in new customers but also about building lasting relationships with your customers. ''As a company you also have to ask the question how can I keep my customers warm? What exactly is going on? What are their needs? And then continue to develop the product or service together.''
Trying and learning step by step
Marije's advice is clear: take the time to try what works, and implement step by step to get a picture of what really makes you successful. A good foundation is essential for this and Marije takes you through what that foundation should consist of. Tip of the hat: "marketing should be about people, personal contact will always remain an important aspect".
Wondering what tips Marije has for you to develop and optimize your marketing strategy? Then listen to the latest episode of the Work Professor!
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