Conquering the market with your service or product, it's not easy, but it can be done. Marketing is an important tool in this, which is why the next four episodes of the Werkprofessor will be all about Marketing with, on the one hand, the experiences of marketing entrepreneurs, experts and professionals, and on the other hand, of course, the basis of science as you are used to from BNR's Werkprofessor podcast.
Today we start on the entrepreneurial side with Roderik Leopold, who along with Mattijs Vermunt started the successful marketing academy Leaped.
The total picture
Some of your sales work disappears when you have your marketing in order. This is something Roderik strongly believes in. Within the (online) marketing world you have many different marketing activities and these go hand in hand. When focusing on email marketing, you should not forget that when people click through, there should also be a good landing page. And this is still sometimes forgotten. "If you have a very good website but you don't market it then you have no effect. If you have a very nice e-mail campaign but your landing pages are not good, then you don't convert either. According to the entrepreneur, there is a big difference between the generations. For example, Roderik explains that his father thinks it is important that he can walk into a store and that the staff is friendly. When he looks at his own children, they have a totally different view. Namely, finding the product online for the best price as quickly as possible. But how can you best capitalize on this? Through the right marketing strategy!Curious about what tips Roderik has for you when writing a marketing strategy? Then listen to the latest episode of the Work Professor!
Build best-performing teams based on objective HR data
A well-executed data-driven HR approach provides a grip on the development and well-being of your people, as well as clarity and transparency. But where do you start and how do you ensure assurance within your organization?
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