Wendy van Ierschot

Founder

Inspiration items

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Podcast

Creative writing, for dummies and experts

A good copywriter writes commercial texts that achieve the goal you are writing the text for. More sales, more subscribers. We all want that. However, it sounds easier than it actually is. Roy Ishak wrote the book "Creative Writing" and believes that everyone can create their own text with his book and that already good copywriters can become even better at it.

Podcast

Degrowth, an unknown and uncomfortable process

Intended as a starting point for a dialogue on how to get out of our dogmas and thinking patterns and take creative risks in a world that cannot be predicted. Someone who ends his management book with "get your hands dirty, it's about time"; Kees Tillema wrote a book about de-growing. Number 4 in the managementboek.nl top 100. In this episode of the Work Professor, we will discuss degrowth, what it is and why it is important.

Podcast

The failure factors of digital transformation

By now, there are no organizations that are not engaged in digital transformation. The COVID pandemic has given this a huge boost and in this digital transformation several big mistakes have been made in recent years. Menno Lanting wrote the book 'out of the transformation swamp', in which he explains which mistakes they are and how to avoid them. Today we discuss with him the various failure factors of digital transformation.

Podcast

Data science: legal and ethical issues

Data science or in Dutch data science. This podcast is a series of three podcasts on data science with professors from Maastricht University and the Brightlands institute for smart society (BISS). Previous weeks we spoke with Rudolf Müller and Lisa Brüggen and today Gijs van Dijck, Professor of Private Law is our guest to close the series. With him we dive into the legal and ethical issues surrounding Data Science.

Podcast

How to make decisions with data

Making decisions, we often do it on our (gut) feelings. We really know that it's good to include more data in our decisions, but that also costs energy. This podcast is a series of three podcasts on Data science with professors from Maastricht University and the Brightlands institute for smart society (BISS). Last week we spoke with Rudolf Müller. Today Lisa Brüggen is our guest and we talk about decision making based on data.

Podcast

Data science is the future, the present and the past

Smartphones and other smart devices are now an integral part of our lives. Technological developments go hand in hand with our daily lives. For example, do you listen to your smart device telling you what to wear based on the weather forecast? According to scientists, there are countless such things that can be predicted on the basis of data, but is this really the case and are these predictions correct? You are listening to the beginning of a series of three podcasts on Data science with professors from Maastricht University and the Brightlands institute for smart society (BISS). Today we talk to Rudolf Müller.

Podcast

Client satisfied?

As a manager, you often face interesting challenges. Miscommunication between team members, nagging clients or one of your team members arguing with a client. Maarten van Os and Jan Willem van den Brink wrote the book "Client Satisfied", which explains how you as an entrepreneur can prevent these problems. How do you ensure that the client is satisfied and stays satisfied and that your employees can get along with the client?

Podcast

Work smart, play smart

Who doesn't know it? You are always "busy" and constantly on. In addition, we are inundated with information from all sides. The result: we are easily distracted and lose sight of our goal. Work smart, play smart, the new book by Hidde de Vries, founder of the Recharge Company is about how we work smarter and definitely not harder. In this podcast we talk about how to deal with this, the influence of your mindset, energy management and recharging.

Podcast

This is bio-inspired innovation and what your company can do with it

This week's theme is also innovations, this time inspired by biology. According to Dr. Jaco Appelman, bio-inspired innovation is the opportunity for your company. He co-wrote the book: Zo kan het ook - Optimistisch over een gezamenlijke, bio-inspired toekomst.

Podcast

Design things that make sense

Technological innovations that work well and make a big impact are easy to spot but very challenging to create. Coming up with brilliant ideas is a challenge in itself, but translating them into a successful product proves to be an even greater challenge. Prof. Deborah Nas. tells us about the Tech innovators Guide she wrote in this episode of the podcast.

Podcast

"This is how we do things here, and you are not going to change that".

Persistent patterns are in every team, change that. These stubborn patterns exist because of unwritten rules. Annemieke Figee and Leonie van Rijn wrote the book "Unwritten Rules" on this subject together and help with their company Firijn organisations in simplifying complex issues in teams.

Podcast

How to build a High Performance Organisation

A High Performance Organisation. What is it and why is it so important? Do you really have what it takes to perform better than the best in the benchmark for at least five years? According to André de Waal, managing partner and academic director of the HPO Centre, any organization can become an HPO. He conducted years of research and today shares the 5 success factors of High Performance Organizations.

Podcast

The current collective agreement is socially and economically damaging

A handful of trade unions and employers' organisations determine what we earn and when we can retire, and they record these agreements in collective labour agreements (CAOs). Co-founder of the Alternatief voor Vakbond (AVV), Martin Pikaart, wrote the book Het Polderkartel (The Polder Cartel) about this principle and is today the guest of Wendy van Ierschot in the Werkprofessor.

Podcast

You are needed for sustainability

New business models for a sustainable society, that requires entrepreneurship and empathy. It's an optimistic story, and we talk about it in this episode of the Work Professor with Meiny Prins and Prof. Dr. Maarten Hajer.

Podcast

Technequality: a look into the future

We are in the middle of a technological revolution, that is not news. We regularly hear about the consequences for the labour market and perhaps even for your job. Yet there is little talk about how we can prepare now for the time after the revolution. Professor Mark Levels, with his European research group Technequality, is looking into this.