Meiny Prins is CEO of Priva, which focuses on climate, energy and water, and Meiny is founder of the Sustainable Urban Delta Foundation. Prof. Dr. Maarten Hajer is faculty professor of Urban Futures at Utrecht University and former director of the Netherlands Environmental Assessment Agency. 

A different imagination

"What fascinates me as a scientist is that we cannot imagine this sustainable society, we are still completely stuck in fossil fuels in our imagination." According to Maarten Hajer, we have to get rid of that. The representations of "the good life" that we have now is based entirely on a way of life that we cannot sustain. In the podcast, Maarten describes a representation in a sustainable society that is just more pleasant to live in. "It's really a fallacy" Maarten describes the current way of looking at a sustainable way of life.

Here's how to put that into practice

"I think many more entrepreneurs with me, think very carefully about how we visualize our business ten or five years from now," the change around us is moving incredibly fast, according to Meiny Prins. If you manage that as a business now, and you set a good vision in a sustainable society you win in several ways, Meiny describes this as Purpose over Profit. In the podcast, Meiny gives some concrete examples in how you can deal with this in your business. 

Links
More about Maarten Hajer 

More about Meiny Prins 

All about the Sustainable Urban Delta Foundation

More about the Work Professor

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