Roy Ishak is a freelance copywriter. He generated over 70 million Euros for his clients, worked for Traffic Builders BV for many years, served a record number of clients (over 500 in 5 years) and offers the highest rated (!) Copywriting course in the Netherlands (9.5). This made him 'the best trainer in the Netherlands' four years in a row and his book creative writing for copywriters was number 2 in managementboek.nl list.

The creative writing process

Are you a copywriter yourself or do you enjoy writing and does putting down a catchy text sometimes struggle? Roy says: "What you often notice is that people often refer to big well-known examples. You are then a collector instead of someone who creates their own texts." Creative writing, how do you do that and what is the right way to go about it? Roy outlines the steps involved.

The right environment

"If someone is tapping hard they will be busy, but a creative person is only busy when they are completely relaxed." What the impact of stimuli, distractions, mental and physical environment is on creatives is sometimes difficult for managers to understand. So what should you look for when hiring a copywriter? Roy explains.

Links
About Roy Ishak

Roy's book: Creative Writing

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