Wendy van Ierschot

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Inspiration items

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Podcast

This is the economy of the future

We work harder and harder, for less and less. On that principle, historian and investigative journalist Sander Heijne wrote the book Phantom Growth with researcher Hendrik Noten. In this episode of the Work Professor: what can companies and the government do to turn the tide?

Podcast

How to build a basis of trust with your customers

How do you build a basis of trust with your customers? In this edition of the Werkprofessor, Professor of Marketing José Bloemer (Radboud University) is our guest. She is an expert in the field of market analysis and relationship management.

Podcast

Put that laptop away and look at each other

It has to end with meetings in which smartphones and laptops demand more attention than the meeting itself. That's what author and NLP trainer Robin Stevens thinks. In this episode of the Work Professor: how to build deep relationships that help you get better results at work.

Podcast

This is how your business operations become truly sustainable

Whereas until recently the green bicycle plan was still enough to profile yourself as a sustainable business, nowadays you don't get away with it so quickly. If you really want to be a sustainable business, then everything in your business operations must be radically different. Professor of Sustainable Business Practice Jan Jonker (Radboud University) explains how to make this transition.

Podcast

Companies, wake up: your staff is feeling ill

In 2012, the WHO declared the physical inactivity pandemic: a pandemic of diseases related to the amount of sitting in today's society. The workplace as we know it plays an important role in this. Erik Scherder, Neuropsychologist affiliated with the VU, is surprised that companies are not waking up and drastically changing the way they work.

Podcast

Why climate change knowledge is critical to your business

The climate is changing and that also affects entrepreneurs. How do you respond to changing weather conditions, the energy transition and new attitudes about flying, for example? Climate scientist Bart Verheggen tells us in this episode of Werkprofessor how to prepare your company for climate change.

Podcast

Here's how to deploy placebos and nocebos in the workplace

The placebo effect uses positive expectations; the nocebo effect involves negative expectations. You see this not only in the medical world, but you see it in business as well. Expectations are an important part of how we function. Just as with the placebo effect in the medical world, we can also use those expectations in business to influence functioning.

Podcast

Trend watcher Ruud Veltenaar: this is how you can be at the helm of a new world as a leader

"In the long term I am extremely positive about the world we are going to end up in" says Ruud Veltenaar. The only question is whether we ourselves will take the lead in creating that world or whether that new world will be directed for us by nature and piling up crises. How you as a leader can be at the helm of the new world, and prevent people from standing in front of your company with pitchforks, you'll hear in this podcast.

Podcast

How to harness the creativity of young people in your business

Mark Rutte's call for young people to think more about the corona crisis is too easy, says Eveline Crone. Yet it is a very important and good call. Young people deserve, especially in times of crisis, a more important place at the table. The creativity and the way of thinking that young people possess are indispensable, and with the right guidance you can let it out. How you do that, you can hear in this podcast.

Podcast

Binge marketing - turn your target group into an enthusiastic audience

Series creators are heroes at creating cliffhangers. That way, Netflix makes sure you keep watching an episode. You might want to apply the same thing to the marketing of your business. You'll hear how in this podcast.

Podcast

How to keep up in a world that learns exponentially faster than you do

If a self-driving car in America has an accident, the self-driving car in the Netherlands can learn something from it. It doesn't work that way with people; what we learn in our lives cannot simply be transferred to someone else. Systems become more complex, what do we do with them?

Podcast

What you see when you look in the mirror of your organisation

What is the best way to roll out a cannabis network? And what of this is relevant for ordinary businesses? How can you apply the science of complex systems, gained in organisations but also in immune systems, to our organisations? How do you get to know the network structure of your company? What do you see when you look in the organisation's mirror?

Podcast

Why the knowledge of a group is more valuable than the knowledge of an expert

Jan-Willem Romeijn, professor of philosophy of science at the University of Groningen, explains how to optimally use knowledge present in a group. Fonger Ypma, CEO of brainbay, gives his practical experience. This podcast is about finding the middle ground, the balance, between unity and diversity in a team, but also between competition and cooperation.

Podcast

This is how you radiate certainty (in uncertain times)

These are uncertain times. We say it to each other so often that it has now become a cliché. What does uncertainty do to people? And what gives them something to hold on to? Today's guest at Werkprofessor: Frenk van Harreveld, professor of influencing behavior and affiliated with the Scientific Advisory Board Corona Behavioral Unit of the RIVM.

Podcast

Why you should always look at the bigger picture when facing problems

When we think of problems, we are quick to think in terms of cause and blame. But that's not always the best method to achieve change. Today as a guest at Werkprofessor: psychologist Marijke Spanjersberg, specialized in systems thinking.