Wendy van Ierschot

Founder

Inspiration items

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Podcast

I regret it

"The two emotions that have the greatest influence on making choices are regret and disappointment," says Prof. Dr. Marcel Zeelenberg. He researched regret and disappointment in consumers. By understanding how you can influence these emotions, you can ultimately let your customers make the choices that you find important.

Podcast

Time to go to bed!

People who sleep poorly will know; it affects your whole life. Yet we still talk little about it in the workplace. Maybe you ask your colleagues: "did you sleep well last night?", yet within the rules of the law we can discuss it more and you as an employer can better support your employees. The result: healthy and productive employees.

Podcast

How to get into the top five successful companies

"Only one third of SME's grow faster than the economy, and only 5% manage to hold on to that growth", Tom Mom discovered with his research at the Erasmus Centre for Entrepreneurship. Today, he is the guest at the Werkprofessor and explains how this principle arises, and especially: what you have to do with it as a company.

Podcast

Your team feels unsafe

Do you dare to take risks in the workplace when working with your colleagues. For a lot of employees, the answer is "no. We prefer to take it easy and be cautious. This is due to a lack of inclusion and that can cause big problems. Bestselling author Hans van der Loo is a guest on the Work Professor today to talk about that.

Podcast

Why we still fall for the simple tricks of internet fraudsters

"Never click on a URL again, you can be sure it won't go wrong." This week's work professor guest is Marianne Junger, Professor of Cyber Security and Business Continuity at the University of Twente. Never clicking on a link again is obviously not a realistic tip, but it would be a solution. What tips are feasible though and what behavior is behind them?

Podcast

Why your posts are not working (yet)

Many companies don't know what posts work, and don't work and maybe even worse: companies focus way too much on their company page. Marjolein Bongers sees a lot in using your employees as social media ambassadors, and that can really work! Marjolein is a guest on this episode of the Work Professor today to talk about that.

Podcast

A robot in your business?

Robots are everywhere, we've been hearing that for years now. But does your company already have one? Is there already a robot driving through the office building? In this episode of the Work Professor, we take a look with Prof. Dr. Gaby Odekerken at what robots exist and why they are a good business case for your workplace.

Podcast

Your company website lacks science

Just spent half a year working on the new company website, finally succeeded! But still only fewer visitors and leads are not coming. What to do now? That's what we're discussing today in the Work Professor with Cognitive Psychologist Joris Groen.

Podcast

Does your organisational culture still exist after a year of corona

By corona we are in a collective culture shock. Anthropologists have long been familiar with culture shock and the stages people go through during such a shock. Jitske Kramer wrote the book 'work has left the building' about this principle in the workplace during the past year.

Podcast

Stop the discussion, this is the fair pay for your work

No business owner wants to deliberately reward unfairly, yet it often happens. Appraisal forms and scorecards with complex calculations that should make the system fairer often do just that. Why that is and how it should be done, you'll hear in this podcast with Professor Xavier Baeten.

Podcast

No more feedback training

More effective teams, more sales and less costs all achievable with just a small adjustment. Holding each other accountable, that's all. Then the planned feedback training is also no longer necessary, saves again. How to do that? Business expert and team coach Gytha Heins is our guest at the Werkprofessor to tell us.

Podcast

Understanding hackers is important for you too

There is a very good chance that your company will be affected by a hack in 2021. In order to minimise this risk, there are numerous tips, one better known than the other. But it is perhaps even more important that you understand how a hacker works and therefore where your biggest risks lie. In order to map this out, we speak with Rutger Leukfeldt in this episode of the Work Professor.

Podcast

Can you measure how your people are doing?

Measuring how the people in your organisation are doing? People Analytics is the nice word for it, but how does it work? What should you measure and how exactly? That and more in this episode of the Work Professor with Sven Rickli.

Podcast

What is your company doing to save the world?

Business models can be classified into two categories: sustainable and unsustainable. But of course there is a transition possibility and a transition period. How do you know if your business model is sustainable? How do you get into a transition and what should you do during that transition period. All questions answered in this episode of the Work Professor with Prof. Dr. Nancy Bocken.

Podcast

Say Hugo, did you really think that healthcare bonus was a good idea?

In the previous podcast with Kilian Wawoe, we talked about working from home in corona time. In this episode of the Work Professor, we talk about rewards. We take a closer look at the corona bonus in healthcare and consider the basics behind rewards and bonuses.