Wendy van Ierschot

Founder

Inspiration items

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Podcast

Is ZQ the new IQ?

In a world where knowledge is accessible to everyone thanks to the Internet and AI, the importance of IQ seems to be crumbling and ZQ, self-directed quotient is gaining importance. At least that's what our guest today, Marinka Kuijpers, says.

Podcast

Scientific insights with Anna Noorda: discovering and understanding

We regularly talk to entrepreneurs about their formula for success. We test those against recent scientific findings. Have they done what science shows to be a success method? Today we talk to Anna Noorda, General Manager of GoodZo, IT partner of companies and organizations. They have been training empathetic people to become consultants who help companies and organizations search for the ideal IT solution since 2013. They grew rapidly to 135 employees.

Podcast

Immune to fake news

Can you vaccinate yourself against fake news and make yourself immune?

Podcast

A life with flow

With his book 'DRIVE,' Olympic champion Mark Tuitert put the stoic mindset on the map: a mindset that, according to him, allows you to always stay sharp and relaxed - even in difficult times. In his second book 'FLOW: The stoic mindset for a richly flowing life' he goes further. Like a stoic coach, Mark shows you how many forms philosophy has in practice.

Podcast

How do you distinguish real from fake in the world of AI and deepfakes, and should you really?

Manipulation, influence and disinformation are of all times. Today it is easier and more credible than ever before. The big challenge now is: how do we distinguish real news from fake news and how can we keep control of this information society as AI makes more and more possible?

Podcast

The best strategies for generational diversity

Generational diversity is another new word that I feel is suddenly becoming established. New generations in the workplace is nothing new. The newest generation enters the job market with a different view of the world than their predecessors. Where previously a new generation entered the job market with a different worldview, today's new generation also enters the market with very different skills and ways of communicating.

Podcast

From aggression to progression

How nice it is when two guests from previous episodes of the Work Professor decide to write a book together. Caroline Koetsenruiter has been a guest twice before and Hans van der Loo once. Together they wrote the book "Toxic Hassle in the Workplace - From Aggressive Behavior to Social Safety. We are champions of aggression in the workplace, a title we should not be proud of. Have I become the matchmaker for your book? Or did you bump into each other through another avenue?

Podcast

Intervene in collaboration beyond your own hassles

You are on the moors with your team and you are working very hard with the best of intentions. You have a wonderful team day but in the long run you see no effect of that beautiful day on the heath. Team coaches do not break the unconscious underlying patterns. Dependence on the team coach perpetuates an underlying pattern. You remain dependent on an external leader, a protocol, a structure of help us work better together. As a team coach, you feel the team is looking to you, they want leadership. How to deal with that and what your role is as a leader and or team coach, we discuss today with Jobbeke de Jong. Jobbeke wrote the book "Master You! - Intervening in collaboration beyond your own hassles.'

Podcast

Take your organization to the next level with top sports mentality

Are you ambitious and want to become the Olympic champion in your workplace? In my book Scale-ups & Downs I describe the importance of winners in the organization. Achieving your dream goals is not done without a struggle. Our guest today at the Work Professor, former top athlete Pauline Mulder knows all about that. She played tennis at the top level and also coached her daughter to the top in the Netherlands. She wrote the book 'Ace - Achieve your dream goals with a top sports mentality'.

Podcast

Grow your organization sustainably through B Corp

Companies are increasingly expected not only to make profits but also to be socially responsible. Not only environmental movements such as Extinction Rebellion, Environmental Defense and Greenpeace but also more and more citizens are demanding responsible policies. To demonstrate that companies are doing things right for the world, they can choose to get a certification or seal of approval. One of the prominent examples of this is the B Corp certificate. But becoming a B Corp is not so easy. That is why Mark de Lat, together with Aldo van Duivenboden, wrote the book Better Business Models, a Better World! The first Dutch-language B Corp workbook.

Podcast

Get through the scale-up phase successfully thanks to the Turbo formula

Who is not looking for it: the formula to really grow your business. We're not talking about the usual percent per year, but exponential growth. Verne Harnish coined the method "scaling up," there is a similar system by Gino Wickman with his Entrepreneurial Operating System (EOS). Sander Klos, the man behind the growth of IENS, Back Base and many other successes wrote the book Turbo profit, put the turbo on your business growth with 45 super smart interventions. Already more than 1,000 entrepreneurs have gone through his scale-up bootcamp.

Podcast

A new economic growth. What does our future look like?

On Sunday, August 15, 1971, President Richard Nixon announced the most important economic event since the invention of money. This will change our economy and our society forever. Namely, the loosening of the gold standard. The advent of the euro and bitcoin, negative savings rates, the working poor, tensions with China, the crisis since 2007 and many more, turn out to be sprouting seeds from 1971; a turning point in our history. Edin Mujagic wrote the book "Turning Point 1971. Today he takes us through his story, the execution and outcome of this action, and most importantly, what we as entrepreneurs can learn from it now and what the future is likely to look like.

Podcast

Inclusive labor market, is this the solution we are looking for?

You are looking for staff, your vacancy remains open, you get zero responses. On the other hand, there are 1 million people in the Netherlands who are on the sidelines. While at the same time we have the lowest unemployment rate, that's just the people who are registered at the UWV. What goes wrong here? Paul van der Aa, lecturer in Inclusive Labor at the Hogeschool Rotterdam has been doing research for 25 years on how we can make the labor market more accessible to people in a vulnerable position.

Podcast

From lout to hero

Tailgating. Ringing the bell at the cash register. Scolding. Pushing. We face antisocial behavior every day. But where does that behavior actually come from and how can you influence it? It is a subject we pay attention to more often. Today our guest is Olav de Maat.

Podcast

This is how to create unforgettable advertising

Foutje, bedankt', 'Goeiemoggel', 'Wij van WC-eend', 'Even Apeldoorn bellen', 'Ik heb zo gezegd geen bommetje!' or 'Not because you have to, but because you can'. These are all expressions from advertising campaigns that are familiar to millions of Dutch people and that have become embedded in our culture. And then there are also advertisements that were so funny that everyone sees them immediately (such as "Think carefully what you do with your last rolo"). How do you come up with such impactful ads, and what makes them so strong? Jaap Toorenaar, our guest today, sat down with the creators of the successful ads. He is co-creator of the Calvé peanut butter commercial with Evert van Benthem, and creator of recognizable payoffs such as the one for NRC Handelsblad, grindstone for the mind. He wrote the book 'How do they think up? Creators of unforgettable commercials have their say'.