In the coalition agreement, it was agreed that a climate and transit fund of 35 billion euros would be set up for the next ten years. "The Netherlands wants to lead Europe in the fight against global warming. Mission statements by companies are also full of them, beautiful words about becoming more sustainable and greener. But the results are not forthcoming, why is that? If we now put in another 35 billion of our collective money, how can we spend it effectively?
Karen Maas is Academic Director at the Impact Centre of Erasmus University as well as Professor of Accounting & Sustainability at the Open University.
Preserve
Nowadays, companies feel social pressure to become more sustainable. There is an ambition, there are fine words, but to actually turn this into action is difficult. What are you going to work on? There are so many issues at play today such as climate change, biodiversity, human rights and child labor.
Once you have chosen a theme, how do you create change as a company?
The five steps
What steps should a company take to ultimately do achieve that sustainability? Karen takes you through five key steps. Which steps are going well and which are not?
In this episode of the Work Professor you will hear all the ins and outs from Karen. Plenty of tips that you can take with you to make your company more sustainable.
Links
More on Karen Maas.
More about the Working Professor
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