Wanting to make an impact, to achieve ambitions. You'll do anything for that. Today in the Work Professor with Femke Hogema we are going to talk about her latest book 'Fundament of Success'. She developed 'The Enterprise Pyramid'® containing eight elements that need to be in place for a business to grow successfully.
Femke Hogema is the owner of Profit First Professionals BV and Healthy Finance. She inspires entrepreneurs to build a financially healthy and profitable business and she trains bookkeepers, accountants and business experts to become Profit Advisors / Profit First Professionals.
She is author of Profitable Plans (#1 bestseller), The Profit Advisor (2018; and 2020 released internationally under the name The Profit Advisor) and Finance for ZZP'ers (over 20,000 copies sold). She brought the Profit First method to the Netherlands and contributed to the Dutch adaptation of the book Profit First.
In 2019, she was featured as a financial coach on the SBS6 program "How Much Are You Worth?", she is a sought-after speaker and she can be heard regularly on BNR.
New insights
For her book, Femke interviewed 15 successful entrepreneurs about their journey to success. During these interviews, Femke gained many new insights. One particular one was, actually one that we already know one that is in fact in all management books, that mindset is such an all determining factor for success.
"Mindset how you think, what you believe, how you manage your emotions. Very specifically, if you want to market your service or product, you can never charge more for your service or product than you believe it's worth. All those mindset elements that make whether or not entrepreneurs are successful," Femke said.
Since the age of 20, Femke has been working on her personal development. Getting to know herself better as a person has had an impact on her success. Who am I, how do I deal with things, how do I react to difficult circumstances were questions she mostly dealt with. "Getting to know myself better and better and seeing my blind spots as well as asking for help from coaches has made me stronger as a person and as a leader."
Links
More about Femke Hogema
See the book Fundamentals of Success here
More about the Working Professor
Do you have questions or input? Please contact Wendy van Ierschot at wendy@viepeople.com.
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