As a professional court jester - "profnar" - Juri Hoedemakers holds up a mirror to executives. He goes in search of blind spots within organizations and tells management the truth in no uncertain terms. 'My approach is light-hearted, but effective.'

Startups can distinguish themselves from large companies by having a unique culture, but how do you establish it? Vlerick professor Veroniek Collewaert explains her four-step model in the Work Professor podcast.