B Corp

VIE People is a B Corp. As with so many certifications, that's quite a paper tiger. But one that is well worth the effort. Because it helps us make choices that contribute to a better world. As colleagues with lives outside the B Corp as well, the subject comes up regularly. What do you do? And more importantly, what are you leaving behind?

There is often something uncomfortable about it. Conversations quickly take on the following pattern:

One: "I have decided not to fly unnecessarily anymore."

The other: "Oh yeah, I should really do that too, but yeah.... By the way, do you still have your fireplace on? You shouldn't do that anymore, then, should you?"

One: "Yes, that fireplace did, but we invested in a very expensive and efficient stove. That still makes a difference. And we drive electric. Besides: when I see what the cargo ships emit in the canal next to my house I think: let them do something about that first..."

Before you know it, you're sizing each other up or getting discouraged. 

Transitioning to dealing with the ecosystem differently is a big task. Also when it comes to sustainability within companies. Transition science shows that breaking fixed patterns helps to think in terms of networks, social norms and environmental incentives. Not: inflicting vacation shame on individuals. Rather: looking at how collective norms, conventions and incentives can change. This must be done on both the supply and the demand side: for example, we do not necessarily need fewer vacations, but we do need a different kind. [Source: NRC 11 August 2023 Wouter van Noort]

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Sustainability within companies

The uncomfortable conversations also have their value, slowly becoming aware of changing collective norms: what is normal? And above all: what could and would you do differently? This applies to the individual, but also to the vision of sustainability within the company. 

For me personally it means: not always automatically choosing the easiest way. So making an effort when it can be easier.

Small example: I no longer buy my books from Bol.com, but I cycle to the local bookstore. And once read, I pass on my books. Not to declare myself holy. But because I so love the local bookstore, where incredibly nice and knowledgeable people work, who also have to pay their mortgage. And with whom I always have beautiful conversations: real person-to-person contact: worth its weight in gold and so is that ride on my bike through the rain.

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Tips for sustainability within companies

1. Make it negotiable by asking what everyone does or does not do. 
2. What do you do as an employer? Do you fly around the world as a Sales lead or can you do it online, for example? 
3. What preconceptions do you have as a company when it comes to sustainability? When do you consider it good (enough).