Every now and then we make a special episode of the Werkprofessor podcast, to test whether what we have learned from all the scientists actually works in practice. This week we invite entrepreneur Jaap Korteweg. We test with him the scientific success factors that our professors gave us.
Among other things, Jaap Korteweg set up The Vegetarian Butcher with only one goal: to become the largest butcher in the world. And yes, a sale to Unilever in 2018 fit into that. His new company "Those Vegan Cowboys" has the same ambitious goal vegan grass milk, without a cow, but with grass.
Without knowledge a success
How did Jaap know in advance that The Vegatarian Butcher would be a success? Not according to Jaap, on the contrary. He gave it a 10% chance of success, and even that was optimistic. "I had no understanding of it. But I really wanted to try it because I thought it was so important and because I did give it a chance of success. I had the opportunities, I had the resources and the time to do it. I actually felt it was a duty".
Jaap says that motivation and the great team he had found was an important part of his success.
Entrepreneurship and science
In the episode, Jaap looks back at the past and looks at the present and the future. He shares his experiences about his time at The Vegetarian Butcher, gives tips and tricks about entrepreneurship and looks to the future regarding his newest company "Those Vegan Cowboys."
In addition, he compares his approach to science. Wondering what all Jaap has to say? Then check out the latest episode!
Links
More on Jaap Korteweg.
More about the Working Professor
Do you have questions or input? Please contact Wendy van Ierschot at wendy@viepeople.com.
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