Jouri reflects on the rapid growth and subsequent financial challenges that led to the bankruptcy of Pieter Pot, followed by a successful relaunch. He emphasizes the importance of moderation in growth ambitions and assembling a team that experienced both success and setbacks. By focusing on sustainability and customer engagement, Pieter Pot was able to build a strong community. Jouri's story illustrates the value of transparency, the importance of flexibility in business models, and the ability to learn from mistakes. He shares how these experiences have shaped him as an entrepreneur and emphasizes the importance of soft skills and the power of initiating change no matter the circumstances.

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Takeaways

• Importance of moderate growth: Jouri highlights how Pieter Pot's rapid growth led to financial challenges. He advises entrepreneurs to moderate growth ambitions and ensure a balanced development of their business.

• Value of an experienced team: Assembling a team that has experienced both success and setbacks is crucial. Schoemaker shares that the strength of his team, which could learn from mistakes and remain resilient during difficult times, was essential to Pieter Pot's relaunch.

• Focus on sustainability and customer engagement: By building a strong community and being transparent to customers, Pieter Pot was able to stand out. Schoemaker emphasizes the importance of sustainability and actively involving customers in the mission of the

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Links

More about Jouri Schoemaker

More about Pieter Pot

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More about the Working Professor

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